AIG Rebrands Investment Unit Before Selling It To Pacific Century Group

Published: 20-Nov-2009

The unit will continue to offer capabilities in alternative investments, listed equity and fixed income to institutional and individual clients

PineBridge Investments (PineBridge) is the new brand name of the asset management and investment advisory business that is being sold by American International Group, (AIG) to Pacific Century Group. The rebranding marks the beginning of a new era for the firm as it transitions into an independent business.

PineBridge Investments will continue to offer broad capabilities in alternative investments, listed equity and fixed income to a diverse group of institutional and individual clients. The firm will maintain its global footprint that currently includes operations in 32 countries, with headquarters in New York.

Win Neuger, CEO, said: “The announcement of our new brand name is an exciting milestone, marking a significant point as we transition to being an independent business. We are building on an already strong foundation, our diverse investment capabilities and expertise, and an established culture of success.

"Now, combined with our new financial partner, we are even more effectively positioned to succeed in our markets, deliver results for our clients and grow our business.”

The process is scheduled to be finalized in conjunction with the completion of the sale of the business, which is subject to regulatory approvals and other consents.

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